METHODOLOGY
THE FIVE INGREDIENTS
OF A WINNING FORMULA.
The Nadeau Branding method is surprisingly simple, easy to understand and effective. It provides you with a precious tool: a clearly defined Brand Chart.
The Nadeau Branding method is surprisingly simple, easy to understand and effective. It provides you with a precious tool: a clearly defined Brand Chart.
Upon approval of a budget and of the intervention methodology, we proceed to set up an internal branding committee composed of 5 to 8 people chosen according to specific criteria.It’s critical the President and a few members of top management be part of the process.
A questionnaire covering specific aspects of the organization is distributed to committee members, whose answers supplemented by our research of the industry and the competition prepare us for the next step.
A full day of brainstorming is dedicated to insight and introspection into your business, the fruits of which is what we coin the Identity Triangle: the driving force in uncovering the Brand Essence. To put all the elements into the proper language, an expert strategic copywriter accompanies Pierre Nadeau.
Once this step is broached, we transition to a study of the Identity Platform. Three creative orientations supporting the brand are proposed, reflecting the lessons learned from the study—lessons in perfect resonance with the brand essence.
Once the committee selects a creative orientation, Nadeau Branding creates a brand chart. It’s your road map in projecting an authentic and homogeneous brand. While the visual and graphical grid, the copy grid, the archetypal images, and the key words are typical elements of a chart, each document is made to measure—style and content.
– Pierre Nadeau –