THE NEW CONSUMER is omniscient, bombarded by advertising messages with increasingly diminishing credibility and impact. He’s more critical and informed than ever, and capable of comparing your offer to your competitors’ in just a few clics. In a flash, he can disparage your product or offer and disseminate his damaging assessment to countless others through Social Media. Millions in investment will be helpless in changing this reality.
With warp speed data transmission and a general attitude of opposition and contempt towards advertising, only an authentic brand will succeed in arousing this new consumer famished for transparency and integrity.
A well defined brand is essential to an organization’s success, especially considering the depth of today’s consumer education and the availability of countless other choices.
A well defined brand requires a stringent analytical methodology. Nadeau Branding has been applying the same method for over ten years, proving time and again its potent effectiveness.
The Nadeau Branding approach is based on the notion of authenticity. A brand must be experienced authentically from within before it can radiate outwards. Re-energizing your brand is without a doubt your best investment.
(In french only)
The Nadeau Branding method is surprisingly simple, easy to understand and effective. It provides you with a precious tool: a clearly defined Brand Chart.
Upon approval of a budget and of the intervention methodology, we proceed to set up an internal branding committee composed of 5 to 8 people chosen according to specific criteria.It’s critical the President and a few members of top management be part of the process.
A questionnaire covering specific aspects of the organization is distributed to committee members, whose answers supplemented by our research of the industry and the competition prepare us for the next step.
A full day of brainstorming is dedicated to insight and introspection into your business, the fruits of which is what we coin the Identity Triangle: the driving force in uncovering the Brand Essence. To put all the elements into the proper language, an expert strategic copywriter accompanies Pierre Nadeau.
Once this step is broached, we transition to a study of the Identity Platform. Three creative orientations supporting the brand are proposed, reflecting the lessons learned from the study—lessons in perfect resonance with the brand essence.
Once the committee selects a creative orientation, Nadeau Branding creates a brand chart. It’s your road map in projecting an authentic and homogeneous brand. While the visual and graphical grid, the copy grid, the archetypal images, and the key words are typical elements of a chart, each document is made to measure—style and content.
– Pierre Nadeau –
Our brand charts are backed by creative, experienced and ultra-competent people, no matter what the task: copywriting, translation, computer graphic design, corporate photography or videos.
– BILL GATES –
President, Intermezzo Montréal
President, Québec Loisirs
President, Action Sport Physio
PERSONAL ESSENCE OF
ENTERPRISE LEADERS (FRENCH ONLY)
HOW TO CREATE A POWERFUL
BRAND IMAGE (FRENCH ONLY)
TO ONE’S LIFE AND WORK (FRENCH ONLY)
THE URGENCY OF CREATING
A TERRITORIAL BRAND IMAGE FOR QUEBEC (FRENCH ONLY)
BRAND IMAGE IN LINE
WITH EMPLOYEE MOTIVATION (FRENCH ONLY)
IMPORTANCE OF BRAND IMAGE
FOR STARTUP COMPANIES (FRENCH ONLY)
NEIGHBORHOODS AS DEFINING ELEMENTS OF DIFFERENCIATION (FRENCH ONLY)
REAL ESTATE REBRANDING :
AN EXCELLENT RETURN ON INVESTMENT (FRENCH ONLY)