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ABOUT

WHY IS IT SO IMPORTANT TO HAVE AN AUTHENTIC BRAND?

THE NEW CONSUMER is omniscient, bombarded by advertising messages with increasingly diminishing credibility and impact. He’s more critical and informed than ever, and capable of comparing your offer to your competitors’ in just a few clics. In a flash, he can disparage your product or offer and disseminate his damaging assessment to countless others through Social Media. Millions in investment will be helpless in changing this reality.

With warp speed data transmission and a general attitude of opposition and contempt towards advertising, only an authentic brand will succeed in arousing this new consumer famished for transparency and integrity.

OUR ANSWER: TRANSFORM YOUR BRAND INTO AN AUTHENTIC ONE.

PIERRE NADEAU IS AN EXPERT IN BRAND IMAGE AND A CANADIAN LEADING LIGHT IN RELATIONSHIP MARKETING.

BOASTS OVER 30 YEARS OF MARKETING EXPERIENCE AND IS THE RECIPIENT OF 22 INDUSTRY AWARDS AND HONORARY MENTIONS.

OUR ACHIEVEMENTS

17 YEARS OF SPECIALIZATION
IN BRAND IMAGE CREATION

APPROACH

FOUNDATIONS OF OUR APPROACH:

1. ACCURATELY DEFINE YOUR BRAND

A well defined brand is essential to an organization’s success, especially considering the depth of today’s consumer education and the availability of countless other choices.

2. A RIGOROUS ANALYSIS

A well defined brand requires a stringent analytical methodology. Nadeau Branding has been applying the same method for over ten years, proving time and again its potent effectiveness.

3. CREATE AN AUTHENTIC BRAND

The Nadeau Branding approach is based on the notion of authenticity. A brand must be experienced authentically from within before it can radiate outwards. Re-energizing your brand is without a doubt your best investment.

REDYNAMIZING YOUR BRAND WILL BE YOUR BEST INVESTMENT.

CUSTOMER TESTIMONIALS

(In french only)

“WE STRIVE TO OPTIMIZE YOUR BRAND IMAGE
IN ORDER FOR YOU TO ATTAIN A LEVEL OF SUCCESS OTHERWISE UNACHIEVABLE.”

METHODOLOGY

THE FIVE INGREDIENTS
OF A WINNING FORMULA.

The Nadeau Branding method is surprisingly simple, easy to understand and effective. It provides you with a precious tool: a clearly defined Brand Chart.

1. CREATION OF A BRANDING COMMITTEE

Upon approval of a budget and of the intervention methodology, we proceed to set up an internal branding committee composed of 5 to 8 people chosen according to specific criteria.It’s critical the President and a few members of top management be part of the process.

2. ORGANIZATIONAL AND MARKET ANALYSIS

A questionnaire covering specific aspects of the organization is distributed to committee members, whose answers supplemented by our research of the industry and the competition prepare us for the next step.

3. A FULL DAY OF BRAINSTORMING

A full day of brainstorming is dedicated to insight and introspection into your business, the fruits of which is what we coin the Identity Triangle: the driving force in uncovering the Brand Essence. To put all the elements into the proper language, an expert strategic copywriter accompanies Pierre Nadeau.

4. CREATIVE ORIENTATIONS

Once this step is broached, we transition to a study of the Identity Platform. Three creative orientations supporting the brand are proposed, reflecting the lessons learned from the study—lessons in perfect resonance with the brand essence.

5. CREATION OF THE BRAND CHART

Once the committee selects a creative orientation, Nadeau Branding creates a brand chart. It’s your road map in projecting an authentic and homogeneous brand. While the visual and graphical grid, the copy grid, the archetypal images, and the key words are typical elements of a chart, each document is made to measure—style and content.

RESULTS

ARMED WITH A BRAND CHART, YOU’LL BE ABLE TO MAKE THE RIGHT DECISIONS, ALWAYS RESTING ON A CONCRETE AND SOLID FOOTING, AND ESTABLISH SOUND LONG-TERM STRATEGIES.

“WE’LL HELP YOU GET THAT SPARK
AND THAT PASSION BACK FOR YOUR ORGANIZATION.”

– Pierre Nadeau –

SERVICES

WE CREATE
EXHAUSTIVE BRAND CHARTS
OF AUTHENTIC BRANDS

Our brand charts are backed by creative, experienced and ultra-competent people, no matter what the task: copywriting, translation, computer graphic design, corporate photography or videos.

BRANDING

  • Actualization and consolidation of your brand
  • Enterprise and product name creation
  • Logo design
  • Strategic copywriting
  • Brand charts
  • Counseling and coaching of management teams in matters of optimal brand deployment

GRAPHIC DESIGN

  • Graphic Design
  • Infography
  • Web Design

WE PRODUCE
VIDEO IDENTITY CAPSULES 

We produce our corporate videos, documentaries and identity capsules with a talented team that will bring out the essence of your brand.

RAISE YOUR BRAND TO NEW HEIGHTS

THERE IS NO BETTER ADVERTISING
THAN A SATISFIED CUSTOMER.

– BILL GATES –

CUSTOMER TESTIMONIALS

BIANCA BARBUCCI
General manager
TVA Boutiques

DALEYNE GUAY
President. FANBOX

JEAN-MARC LAROUCHE
President, Intermezzo Montréal

REGIS ÉTHÉART
President, Québec Loisirs

ALAIN SHELDEMAN
President, Action Sport Physio

DANIEL LEMIRE
President, INDICIA

MARIO GUILLEMETTE
President Québec
Games Foundation

ANDRÉ-FRANÇOIS LAFOND
General Manager,
SPORTS QUÉBEC

TV INTERVIEWS

PERSONAL ESSENCE OF
ENTERPRISE LEADERS (FRENCH ONLY)

HOW TO CREATE A POWERFUL
BRAND IMAGE (FRENCH ONLY)

GIVING MEANING
TO ONE’S LIFE AND WORK (FRENCH ONLY)

THE URGENCY OF CREATING
A TERRITORIAL BRAND IMAGE FOR QUEBEC (FRENCH ONLY)

BRAND IMAGE IN LINE
WITH EMPLOYEE MOTIVATION (FRENCH ONLY)

IMPORTANCE OF BRAND IMAGE
FOR STARTUP COMPANIES (FRENCH ONLY)

BRANDING MONTREAL:
NEIGHBORHOODS AS DEFINING ELEMENTS OF DIFFERENCIATION (FRENCH ONLY)

REAL ESTATE REBRANDING :
AN EXCELLENT RETURN ON INVESTMENT (FRENCH ONLY)

NADEAU BRANDING BLOGS

CONTACT US

514 726-6875

info@nadeaubranding.com

30 Berlioz Street, suite 1006,
Ile-des-Sœurs, Montreal (Qc) H3E 1L3