WHY IS IT SO IMPORTANT TO HAVE AN AUTHENTIC BRAND?
THE NEW CONSUMER is omniscient, bombarded by advertising messages with increasingly diminishing credibility and impact. He’s more critical and informed than ever, and capable of comparing your offer to your competitors’ in just a few clics. In a flash, he can disparage your product or offer and disseminate his damaging assessment to countless others through Social Media. Millions in investment will be helpless in changing this reality.
With warp speed data transmission and a general attitude of opposition and contempt towards advertising, only an authentic brand will succeed in arousing this new consumer famished for transparency and integrity.