WHY IS IT SO IMPORTANT TO HAVE AN AUTHENTIC BRAND?

Pierre Nadeau
President and CEO

About me:

A graduate in graphic design, Pierre has worked for many international agencies such as: Leo Burnett Advertising (Chicago)as a senior artistic director,and Wunderman Internationnal as as a strategic designer. In 1989, Pierre launches his own agency Publicité Pierre Nadeau. Ten years later, he merges his agency with the Young & Rubicam Group (Y&R), taking on the Relationship Marketing and Branding components of the new business unit.

 

What does branding mean to me?

Branding is at the center of the marketing universe, and is the fundamental pillar that supports all other marketing disciplines.The Brand Image of an organization is the conceptual, visual, graphical, and copy formalization of that organization’s identity. A formal business identity rests on a proven and rigorous methodology expressly designed to promote brand relevance and consistency to consumers. Practicing good marketing means generating sales through growing brand consideration and adoption.

 

What is your hidden talent?

Through years of research and practice, I’ve become a specialist in personal and professional transformation. My studies have led me to conclude that “everything stems from identity.” How you perceive and live your life is entirely based on your identity, which, for most, resides in your unconscious. My fascination for transformation motivated me to become coach in identity consolidation at the personal and professional levels.

Noushin Nasri
Video producer

About me:

A Concordia University communications graduate of 2011, Noushin also holds a Master’s degree in science from the Azad University and a Bachelor’s degree in science from the Teheran University. Working with Nadeau Branding, Noushin specializes in the planning and production of multi-media documentaries designed to communicate brand essences quickly and effectively to existing and future customers.

 

What does branding mean to me?

Branding is all about respect for customers by aligning the brand image with customer wants, desires and expectations. Creating a strong link through multi-media videos demands clear and concise key messaging supported by targeted symbols and analogies embedded with the brand identity, all of which resonate with customers.

 

What is your hidden talent?

My relentless quest of spiritual enlightenment is my secret superpower. Ancient teachings, contemporary research in neurosciences, studies in human intuition, and advances in the psychological field of personal growth and self-mastery excite and inspire me. And above all, they add a new, previously untapped layer to my work and my relationships with customers.

Jessica Renaud
VP Marketing

About me:

A graduate of the school of management sciences of UQAM University and of the Sherbrooke University in marketing communication, Jessica has four years of experience in the field. Passionate about Branding, she now holds the VP position at Nadeau Branding. Enthusiastic, ambitious, and armed with a killer smile, she has a knack for rallying the troops and charming customers.

 

What does branding mean to me?

People of my young age have grown up being bombarded by advertising. They’re suspicious of most brands and can detect the good ones from the bad.to me, branding is a way of humanizing brands in order to connect with consumers. Authenticity and transparency in what brands say and do are key to creating a powerful brand image.

 

What is your hidden talent?

The pandemic has taken a toll on most of us, but has also given us more free time for self-discovery. In my case, I found out that I love painting. I can unplug and dive into a new universe where my creativity knows no bounds.

Annie Pellerin
Lead-designer and graphic designer

About me:

After getting her diploma in printing preparation, Annie Pellerin packs her bags and leaves her modest Eastern Township abode for Montreal in July 1997, hoping for a bright future. Following four jobs as a graphic designer, two of which in the advertising agency environment, Annie leaves the comfort of a steady job in 2004 and opens her own business.

After quickly securing three mandates, Annie wants to build awareness through multiple media channels, but word of mouth takes over and launches her business with client reference after reference. In no time, she builds an extensive network of contacts and prospects.

 

What does branding mean to me?

Branding is the conceptual mapping of the very essence of an organization, through simple but effective graphics, unique colors and forms, and other distinct elements, merging together to create the organization’s visual identity.

 

What is your hidden talent?

My very first slogan was: always amazing work, always moving you forward, which perfectly describes my way of doing things. Quick thinking and fast production are key to meeting client expectations and delivering added value.

Catherine Venne
Strategic Copywriter and Team Manager

About me:

A graduate in management training, combined with copywriting and proofreading training, and a certified yoga coach, Catherine Venne launched her linguistic service and training company in 2008. Since then, she’s been working with Nadeau Branding, managing all types of linguistic projects involving copywriters, proofreaders and translators on her team.

 

What does branding mean to me?

Branding is a process of discovery and questioning of an organization’s fundamental identity–a process that compels the organization’s leaders to examine where they came from, what they believe in, and who they need to be as a company to be relevant and radically different in the face of a changing market and changing consumer expectations.

 

What is your hidden talent?

My creativity and my active analytical thinking are my hidden talents. They come in handy when it comes to strategic copywriting, team management, design and training. And they support a sense of belonging for all employees, new and old. Thanks to my training in human resources and my yoga certification, my fields of predilection are personal and professional wellbeing, including change management, resilience, career management and training new trainers.

Carl Daoust
VP Strategy and Data

About me:

University graduate, Carl has more than 25 years of experience in marketing, datamining and management. Passionate about mathematics, statistics, and modeling, he oversaw the development and exploitation of databases, including Reader’s Digest multi-million customer base.

 

What does branding mean to me?

Creating a brand image is as much an exercise in art as one in science. While the creative process necessarily relies on creativity, brand positioning requires rigor and analysis. Multiple disciplines need to come together to create a strong brand image that caters to reason and emotions.

 

What is your hidden talent?

Creativity is. As a kid, I created comic strips and albums, filled with fictitious characters. A few years ago, I authored a fantasy-scifi novel, which ranked among the top 5 of a worldwide literary contest World’s Best Story.

Joël Martin
Strategic writer

About me:

Following university studies in linguistics and a stint as a teacher of languages, Joel Martin dedicated his career to strategic copywriting and transcreation. In 2015, he joined forces with Nadeau branding, where he deepened his knowledge of archetypal marketing and developed a more compelling and evocative writing style. Joel also specializes in linguistic services applied to the field of cinema, having accompanied film-makers throughout their projects, including the creation of screenplays to be presented to future investors and partners.

 

What does branding mean to me?

Branding in its proper form acts as a psychoanalysis of an organization–a deep dive into the recesses of its identity forged from a singular idea about itself. It is there that prominent traits of its identity are revealed, and a true picture emerges–one that is clear, elegant, transcending, and capable of steering all marketing strategies. Without this bedrock, an organization cannot hope to strike the imagination and become a beacon shining over other industry brands.

 

What is your hidden talent?

My analytical mind and ability to group multiple ideas into key succinct concepts top my list of talents. When I take on a project, it’s not just a question of writing a document in a sequential fashion; it’s really about creating a coherent semantic universe and contextual sentence patterns designed to evoke powerful and visceral mental images stamped with the chosen brand identity.

Dominic Blais
Conceptual and Graphic Designer

About me:

Graphic designer by trade, Dominic has held various positions over the last 17 years. Having worked for several printing companies, he’s become an expert in all things involving printing and publishing.

What does branding mean to me?

Branding is the nexus of the communication field. Brand image, package design, office design and decoration are all direct expressions of an organization’s brand identity. And I’m well aware of the impact of our work on sales, customer appreciation and even employee wellbeing. Essentially, branding requires sensitivity and understanding of human emotions and behavior.

 

What is your hidden talent?

I’m the king of resourcefulness. Having managed many employees, I demonstrate organization, initiative and attention to details. I love new challenges and dive head first into everything I undertake. I’m quite social and work well within a team or on my own.