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Zympala trusted Nadeau Branding to reflect on identity and its market position. Zympala is a high-end fashion brand made in Quebec. The particular world of fashion lends itself to creativity and originality. After setting up a committee of experts chosen for their strategic thinking, new imagery was formalized to give the necessary consistency to the message conveyed by the brand. Zympala with its new Brand Chart can now take off internationally and gain the market share it deserves.

Creation of a complete brand charter by Nadeau Branding

Creation of a new logo by Nadeau Branding

Identity video clip created by Nadeau Branding for Zympala.

The goal: projecting in 79 seconds the brand essence of designer Mirelle Mpere’s new clothing collection of African inspiration, under the Zympala brand name, emphasizing the promise of clothing of original, contemporary, international, and above all African design.

Realisation of the transactional Web site by Nadeau Branding