Zympala trusted Nadeau Branding to reflect on identity and its market position. Zympala is a high-end fashion brand made in Quebec. The particular world of fashion lends itself to creativity and originality. After setting up a committee of experts chosen for their strategic thinking, new imagery was formalized to give the necessary consistency to the message conveyed by the brand. Zympala with its new Brand Chart can now take off internationally and gain the market share it deserves.