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Presenting a revolution in the world of home protection for homeowners: SmarterLiving. This forward-looking organization, trusted by millions of consumers for over 45 years, is redefining the Canadian market by offering unprecedented protection plans to manage the failure and maintenance of home assets.

Nadeau Branding is proud to have participated in the creation of the new and powerful brand image for this new coast-to-coast service. By leveraging our proven brand consolidation approach, we guided the thought process towards the production of a unique and modern Brand Charter containing identity, visual, graphic and editorial guidelines. This document now serves as the company’s ultimate reference tool for all its communications and marketing efforts.

Creation of a new brand charter by Nadeau Branding

Original logo modification by Nadeau Branding