Groupe Concept PV has called upon Nadeau Branding to find a new name—a task fraught with trepidation— and a new brand image for its organization. Groupe Concept PV is now known as SIDEX, an easy name to remember and reminiscent of the construction industry. SIDEX specializes in interior and exterior wall covering. The new brand image is youthful, dynamic, modern, and projects quality offerings at an affordable price. Once again, Nadeau Branding has delivered on its promise, creating a powerful and authentic brand image that will carry this Quebec firm to new heights and record profits.