PUR VODKA is a high-end vodka manufactured in Quebec. The universe of alcoolic beverages is very condusive to creative and original ideas. With that potential in mind, PUR VODKA has entrusted Nadeau Branding and Synade Communications Marketing with the task of uncovering its identity and market positionning. After the instauration of an expert committee in charge of strategic concerns and deliberations, a new label and new imagery were sanctionned to provide the necessary substance to the brand message. Outfitted with a new brand guide, PUR VODKA can now claim its place on the international landscape and capture market shares that are rightfully theirs.