An important aspect of Quebec’s future depends on the establishment and management of specialized immigrant workers. Quebec has been experiencing a shortage of specialized labor for several years and must call upon international recruitment specialists who have the know-how to cover all the aspects leading to the successful integration of these immigrant workers in Quebec society.
Nadeau Branding used its brand image consolidation process for PHOENIX-GMI, a specialist in this field, and supervised the reflection process in order to create a unique Brand Book which contains identity, visual, graphic and editorial grids. This document is the company’s ultimate reference tool for all its communications and marketing efforts over the next few years.