Parks Canada is the Canadian agency responsible for the safeguard of over 200 historic sites and national parks. The more than 6000 Parks Canada employees, ranging from touristic experience specialists and scientists to fauna and nature conservationists, dedicate themselves to the preservation of our most precious heritage: our territory and our history. Mandated to produce the copywriting grid for Parks Canada, both in French and in English, as part of the brand guide, Nadeau Branding mustered all its rigor and professionalism and delivered a grid commensurate to Parks Canada’s great expectations, and in perfect resonance with the previously chosen brand essence.