BBA is a Canadian engineering consulting firm. With more than 30 years under its belt and over 400 highly experienced and highly sophisticated engineers covering a wide array of specialties, this Quebec organization works closely with global institutions across the 5 continents to plan, develop and implement major structures and systems in the mining and energy sectors. Naderau Branding has investigated and consolidated BBA’s identity through the creation of a dynamic and stimulating brand chart, in line with its market positionning—and in line with the expectations of fresh new talents becoming scarcer and scarcer, and looking for that prized organization to further their careers.