CONNAISSEZ-VOUS VOTRE ESSENCE PERSONNELLE COMME DIRIGEANT D’ENTREPRISE ? Une inspiration : Depuis plus de 40 ans, j’œuvre dans l’univers du marketing et des communications. Au cours des 12 dernières années, je me suis consacré spécifiquement à la consolidation d’images de marque aussi appelée Branding. Pour réaliser mes interventions, j’utilise une méthodologie dont l’objectif est de mettre en..
A DAY MADE OF GLASS – MADE POSSIBLE BY CORNING Welcome to my blog and to my “Branding” world. Branding is my passion—a passion I hope to communicate and share through my blog with those who are invested with the same ardour and enthusiasm. I’ll be covering two themes in my blog: the fundamental elements..
REVOLUTIONIZING THE MARKET – DOVE In consolidating a brand image, one of the more interesting aspects is asking yourself if a market revolution is within your grasp. When an organization succeeds in closing the gap, it will not only attract attention, but also detach itself from the pack in a resounding way. The Dove commercial..
BUILD YOUR BRAND WITH WOW! KIA OPTIMA 2011 – ONE EPIC RIDE Growing a brand is also growing trust and a sense of belonging. KIA’s commercial on its Optima model presented in this article is a great example of branding based on the WOW factor. For years now, KIA’s brand has been evolving, migrating from..
The art of branding is grasping that a human being is made of reason and emotion, the emotional being far more powerful than the rational. Playing for Change is a multimedia musical project featuring musicians from all over the world, playing for a message of peace. In March 2005, Mark Johnson, a director and sound..
Generating equity in consumer sympathy is fundamental in creating a great brand. This YouTube video proves that geniuses often hinge on the fringes of madness. Matthew “Matt” Harding is a young American from Westport, Connecticut, who, after a career in video games, traveled the world recording his own version of a “very special” dance in locales..
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