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BUILD YOUR BRAND WITH WOW!
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Category: BRANDING
15 Aug
2018

BUILD YOUR BRAND WITH WOW!

  • 15 August 2018
  • nbranding
  • 81 views

BUILD YOUR BRAND WITH WOW! KIA OPTIMA 2011 – ONE EPIC RIDE Growing a brand is also growing trust and a sense of belonging. KIA’s commercial on its Optima model presented in this article is a great example of branding based on the WOW factor. For years now, KIA’s brand has been evolving, migrating from..

13 Aug
2018

THE EMOTIONAL AND THE RATIONAL – PLAYING FOR CHANGE

  • 13 August 2018
  • nbranding
  • 66 views

The art of branding is grasping that a human being is made of reason and emotion, the emotional being far more powerful than the rational. Playing for Change is a multimedia musical project featuring musicians from all over the world, playing for a message of peace. In March 2005, Mark Johnson, a director and sound..

05 Aug
2018

BRANDING AND FUN – STRIDE GUM

  • 5 August 2018
  • nbranding
  • 79 views

Generating equity in consumer sympathy is fundamental in creating a great brand. This YouTube video proves that geniuses often hinge on the fringes of madness. Matthew “Matt” Harding is a young American from Westport, Connecticut, who, after a career in video games, traveled the world recording his own version of a “very special” dance in locales..